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Love In Full Flower

The Symbolism and Scent of Jasmine 

Love In Full Flower

The Symbolism and Scent of Jasmine 

The Allure of Jasmine

Revered for thousands of years, jasmine has taken
root in our collective memory with its soulful
scent and graceful beauty. From the Persian word
 yasmin, meaning gift from God, jasmine often
appeared in religious paintings of the Italian
Renaissance, symbolizing divine happiness. In
Shakespearean times, it was known as “the poet’s
flower” because of its inspiring fragrance. Legend
has it that Cleopatra and Louis XVI used perfumes
scented with jasmine attar, an oil so precious that
40-60 pounds of flowers are required to produce
one ounce.


Today, the flower is celebrated at David Yurman as
an unconventional symbol of love.

The Allure of Jasmine

Revered for thousands of years, jasmine has taken
root in our collective memory with its soulful
scent and graceful beauty. From the Persian word
 yasmin, meaning gift from God, jasmine often
appeared in religious paintings of the Italian
Renaissance, symbolizing divine happiness. In
Shakespearean times, it was known as “the poet’s
flower” because of its inspiring fragrance. Legend
has it that Cleopatra and Louis XVI used perfumes
scented with jasmine attar, an oil so precious that
40-60 pounds of flowers are required to produce
one ounce.

Today, the flower is celebrated at David Yurman as
an unconventional symbol of love.

Alt Text

ABOVE

A botanical illustration of jasmine.

ABOVE

A botanical illustration of jasmine.

An Unforgettable Blossom

Scent has the power to trigger memories and forge a
connection between people. Jasmine's rich, honey-like
sweetness is so entrenched in various cultures that it is
classified as a "world scent." For David and Sybil Yurman's
son, Evan, the flower holds a special place in his heart.
Evan, and his wife, Ku-Ling, selected jasmine for their
wedding in 2008—its intertwining vines symbolized their
unique relationship.

 

Our Wedding Collection began when David designed
the DY Crossover ring for Sybil, celebrating 35 years
of creative collaboration. At David Yurman, every consideration that
goes into creating an engagement or wedding ring
has meaning, such as the intertwined Cable in the Lanai
and Crossover collections that symbolize the crossing over into
each other’s lives. By being thankful for these moments,
life becomes art.

An Unforgettable Blossom

Scent has the power to trigger memories and forge a connection between people. Jasmine's rich, honey-like sweetness is so entrenched in various cultures that it is classified as a "world scent." For David and Sybil Yurman's son, Evan, the flower holds a special place in his heart. Evan, and his wife, Ku-Ling, selected jasmine for their wedding in 2008-its intertwining vines symbolized their unique relationship.

 

Our Wedding Collection began when David designed the DY Crossover ring for Sybil, celebrating 35 years of creative collaboration. At David Yurman, every consideration that goes into creating an engagement or wedding ring has meaning, such as the intertwined Cable in the Lanai and Crossover collections that symbolize the crossing over into each other's lives. By being thankful for these moments, life becomes art.

Love Inspires

This season, at David Yurman, we've chosen jasmine as the symbol for our Wedding Collections, appearing in our campaign images and blossoming in several of our boutiques. For those wishing to view David Yurman engagement rings and wedding bands at our stores, we celebrate this special moment with a jasmine tea service. Lush arrangements of jasmine grace the interiors of our Beverly Hills and Soho boutiques and the windows of our Madison Avenue townhouse in a breathtaking expression of natural beauty. We also partnered with event designer Preston Bailey to create six-foot-tall sculptures of our Cable-detailed Crossover ring from jasmine and other greenery. Installed outside of our boutiques in Beverly Hills, Boston, Chicago, Atlanta and Dallas, they welcomed the wedding season with a celebration of jasmine's romantic charm and the enduring promise of love.

 



  
 

Love Inspires

This season, at David Yurman, we've chosen jasmine as the symbol for our Wedding Collections, appearing in our campaign images and blossoming in several of our boutiques. For those wishing to view David Yurman engagement rings and wedding bands at our stores, we celebrate this special moment with a jasmine tea service. Lush arrangements of jasmine grace the interiors of our Beverly Hills and Soho boutiques and the windows of our Madison Avenue townhouse in a breathtaking expression of natural beauty. We also partnered with event designer Preston Bailey to create six-foot-tall sculptures of our Cable-detailed Crossover ring from jasmine and other greenery. Installed outside of our boutiques in Beverly Hills, Boston, Chicago, Atlanta and Dallas, they welcomed the wedding season with a celebration of jasmine's romantic charm and the enduring promise of love.